The National spotlights cultural, visual travel experiences on America’s Railroad®
WASHINGTON – Amtrak unveiled its first national on-board magazine, The National, to enhance the experience for the 30 million customers who travel annually on Amtrak. The free magazine is available in seatbacks throughout the Amtrak network, which connects customers to more than 500 destinations and 46 states across the country. In addition to the availability of the magazine in seatbacks, a new digital site is available to customers across digital, mobile, social and onboard platforms.
“We are dedicated to enhancing our customers’ onboard experience, highlighting the unique elements that Amtrak offers and The National does just that – celebrating the country our customers see gliding past their train window and showcasing the personalities, culture and destinations along America’s Railroad®,” said Rob Friedman, Amtrak’s Vice President of Brand Management and Marketing. “Together with Ink – who brings a wealth of knowledge – we believe we will be providing customers with engaging editorial to enjoy during their journey.”
The National is committed to offering original, inspirational and informative writing from respected local and international contributors. In the first issue, customers will find a wide array of features including travel essays, fiction, poetry, and fine-art photography to include lost early fiction from Jack Kerouac, an overview of the National Museum of African American History and Culture in Washington, D.C.; and a portrait of shrimpers on the Gulf Coast. A series of recurring editorial themes will include:
- Rail Life – Vignettes featuring people, places and experiences across the country
- Made in America – Profiles of American companies
- The National Conversation – Pop culture Q&A
- Next Stop – In-depth feature on an effort to preserve or highlight an important piece of American culture or history
- Photography Highlight – fine art photographer documenting unique elements of Amtrak train travel
- Train of Thought – A personal essay related to train travel
“The National is an inspired publication that celebrates American culture,” said Jordan Heller, The National Editor in Chief. “Railways are integral to shaping our national identity and America’s Railroad® is the perfect platform for a contemporary magazine.”
The National will be produced by Ink and produced out of the publisher’s New York office.